Thursday, January 29, 2009

"Think B4 You Speak" Campaign

The campaign “think b4 you speak” is artistic because of the celebrities that are featured in it. When stars speak, their message tends to draw people in and hold the audiences attention more. I think for some teen girls, the use of Hillary Duff is especially artistic. But I think there are better actors/celebrities that would be more popular now.

For the effect, I think it does raises the awareness that popular phrases such as “that’s so gay” can be offensive to people. The line “when you say that’s so gay, do you realize what you say?” flows well and is quick to bring the point across. It seems

In the realm of truth, it is a good rebuttal to the normal nature of the phrase. It portrays teens in various situations that they would realistically find themselves in. It works well in describing how someone could respond when someone says something like “that’s so gay.”

Lastly, ethically the commercial helps to open the conversation that was previously a one-sided one. Only recently people have begun to realize the prevalence of phrases that hurt LGBT students. It helps to even out the balance of power between the norm and LGBT rights and

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